At HighMark we deliver a customized unique-to-your-company business development program and work closely with your corporate team as well as the franchise owners to ensure that methods, skills and strategies introduced will effectively generate opportunities and close more business. The first step to a successful relationship is to make sure we are a good fit for each other. 

Below you will find our engagement process that provides a honest and open opportunity to get to know each other and ensure that if we work together we can accomplish what we set out to do.


HighMark Franchising Three Phase Engagement Process

Phase 1: Discovery Process

  • Discovery meeting and survey
  • Program recommendations
  • Validation
  • Decision to trial or part ways
Phase 2:  90-120 Day Program Trial
  • Interview top franchises and corporate team
  • Develop customized business development training
  • Select franchisees to participate in trial
  • Kick-off training / one-on-one coaching calls
  • Ongoing franchisor updates/communication

Phase 3: Companywide Implementation
  • At end of trial - review results and survey franchisees
  • Discuss how to bring to entire system
  • Finalize ongoing plan for both existing and new locations